Design and Quality to Conquer Italy and the World
14 years have passed since the presentation of the first Brera Orologi watches collection, it was October 2008 and the brand was premiered in the windows of Neiman Marcus, the most important chain of luxury department stores in the United States. Maurizio Pasi’s passion and resourcefulness led the brand to consolidate itself first in the United States, where it was sold in the country’s top five department stores - Neiman Marcus, Saks 5th Avenue, Barney’s, Bloomingdales and Nordstrom.
Then as next step, to the Central and South American markets, the Caribbeans and Canada. Consequently, the expansion to the European and Japanese markets with the contribution of his brother Andrea.
From “Brera Orologi” to “Brera Milano”, Maurizio What Are the Reasons for This Change?
The introduction of “Brera Milano” coincided with a stylistic and technical evolution of our watches that maintain the original spirit of the brand with a focus on a more global market; we have improved ergonomics by working on dimensions and materials and the introduction of our first automatic model.
The natural evolution of the Brera brand was the link with Milan, our city to which a great affection binds us, and also, Brera Milano identifies even more the Italian character of the designs at an international level and allows us to group under a single brand the products of the lifestyle project under development.
What Are the Markets to Which the New Product Is Aimed?
We certainly believe we now have a global product, suitable for all markets. Today we feel ready to face, with the awareness of having all the credentials, a mature and stimulating market such as Europe and complicated and particular markets such as Asia which represent an equally stimulating challenge, from which we expect to capitalize the already very positive feedback.
What Differentiates Brera Orologi and Brera Milano From Others in the World of Watches?
With Brera Milano the customer chooses to wear a watch with a strong personality. Our products are dedicated to those who choose a dynamic lifestyle, to those who love to differentiate themselves with originality.
All Brera Milano watches are designed, engineered and assembled in Italy, the entire components of the watches, from the case to the straps, from the screws to the hands, are made to our original and exclusive design, for the movements we have chosen the reliable Citizen and Seiko mechanics.
In the price range in which Brera Milano is found, it is difficult to find competitors that offer the same sleek design and qualitative characteristics of the components. The sapphire crystal, the natural rubber with which the straps are made, the folding clasp, the 316L surgical quality steel of the cases, the screw closure of the backs and crowns and the extreme attention to all details make us believe we can offer a product with an excellent quality-price ratio.
In the near future it will be possible to make our watches “unique pieces” by customizing the cases, glasses, dials and straps directly from our website.